€50M
incremental revenue in under 12 months
Role: CMO, LeoVegas Group
Restructured the marketing organisation, modernised budget allocation, embedded performance accountability across acquisition and retention. Lifted EBITA by 18% on a EUR 120M+ marketing budget. Contributed to the EUR 607M MGM acquisition of LeoVegas Group.
€3M → €18M
Italy revenue in one year
Role: Managing Director Italy, international group
Took over an underperforming country operation. Restructured the team from 35 to 10. Refocused investment, rebuilt the commercial pipeline, won the priority client list. 6x revenue growth inside twelve months.
€0 → €1.35M
founded, scaled and exited
Role: Founder, Optimized Group
Built the company from a standing start to EUR 1.5M of recurring revenue with five straight years of 100% YoY growth. Hired and led the team. Sold the business for EUR 1.35M.
Turnaround
US fund-backed CEO mandate
Role: CEO
Stabilised operations, rebuilt the leadership team, restored cash discipline and the customer base. Restored the foundation for growth and handed over a revitalised company on the agreed date.
7x
revenue growth in priority markets
Role: International operator
Identified underserved territories, built market entry plans and executed at speed. Up to 7x revenue growth in some markets within one year. Operated across 10+ markets across Europe.
+10pts
spend-to-revenue efficiency
Role: Marketing organisation lead
Cut marketing-to-revenue ratio from 40% to 30% by reallocating budget toward channels that actually drive results and shutting down the rest. No headcount theatre. Real reallocation.